Organic, ethical, or natural, SEO and SEM
Organic, ethical, or natural, SEO and SEM are methodologies used to make a web site more visible. This optimization uses techniques which allow each page to be found by the internet robots to the site – and more importantly – to be appealing, informative and interesting to the human visitors.
There are many tactics and strategies available to optimize a website for search engines. SEO (search engine optimization) and SEM (search engine marketing) have a wide range of tools.
But what is the best way to optimize a web site, using Organic SEO and SEM?
Why is organic SEO and SEM the best internet marketing techniques? Because the primary focus is on the human searchers – your potential customers.
And another major focus is on the search engines. An ‘organic’ website can likely withstand the ever-changing Google algorithms of the search engines better than a lower quality site.
The third major focus is on your website visibility. Because no matter how good your internet sales products or services are, and no matter how beautiful your web pages are –you need SEO Dynamics web development firm.
What is Organic SEO?
Organic SEO (search engine optimization) encompasses the philosophy of presenting quality and value for the internet searchers. No deceptive tricks or black hat techniques are used to trick anyone to visit. Besides, you don’t want just visitors – you want targeted potential internet customers. Interestingly organic SEO is also widely called ethical SEO – for obvious reasons.
There are two main categories for the techniques to be put in place. The first is “on-website optimizing” – whose main concern is the presentation of quality content. It should be informative, interesting and useful. Once the content is in place – instructions to the search engine spiders are coded and placed on the page. Then both are tweaked until there is a high correlation between what the humans see and the code that the search engine spiders see.
To draw a specific audience – keywords are selected to attract website visitors. Thorough expert website analysis is needed to ensure focus, adequate numbers of searchers looking for those searched terms, and who the competition for those Keywords is. Are you competing against 10 rivals or a thousand? Are there 100 potential customers or a million? Once determined – the keywords are entered onto the appropriate computer tags.