Web Promotion and Internet Marketing
Web Promotion and Internet Marketing popularly known as e-Marketing (SEM) or (SEO) Marketing is an increasing trend in marketing and advertising for newly launched products or services introduced by global business entities. Web Promotion and SEO Marketing is an important and often critical task for every company or organization. In order to be successful on-line, companies must be aggressive and proative in order to make their website visible so they can reach potential customers. These days Search Engine Marketing and Search Engine Optimization is mandatory for every small, medium or large sized company looking for potentail clients or sales. Companies must adopt Google strategiesand best practices in order to maximize all benefits of their efforts and spend on internet marketing campaigns.
A successful web promotion campaign
A successful web promotion campaign connects you with your existing and potential customers. It is also a Must to have the correct Website Design in order to facilitate the SEO/SEM Marketing. A properly designed website means this difference between success and failure. SEO Dynamics provides these solutions and is the result of extensive market research, tested and proven SEO Techniques and an extensive amount of experience providing various clients with successful Custom web development results. Our web promotion packages are designed specially to provide you the maximum benefits. Each website construction project is custom and the SEO applications used are all unique to client.
Off Page Optimization
Website Optimization is need of time for every websites. No one can even assume having a website without properly customized website optimization campaign. Impact of Internet has taken everybody in its race, and very few people are out of reach of internet. They are now using internet for all kind of works, be it online products shopping, pizza delivery, emails or photo sharing, music downloads as well as taking other services.
The prospects of online business are increasing day by day. Every business entities are trying to get maximum benefits of this most popular source of revenue and customer generation. This is resulting tough competition among similar service provider’s websites. They want to get maximum possible set of customers globally for they need to have a good SEO ranking and it’s mandatory to ensure top positions in search engine results for targeted set of keywords of phrase. This is where, the Search Engine Optimization works. There are two main phases of Search Engine Optimization, one is on-page optimization involving code and design related changes in website, and other is Off-page optimization services.
Off page optimization refers to promotion of website via several techniques, that includes article submissionto article syndication websites, blog submission, directory submission to several web directories available on internet as well as forums postings, email marketing and other ways of websites promotion.
Article submission refers to submission of well written keyword rich articles based on services and products specification provided by websites. There are several article submission websites that allows webmasters or users willing to promote their websites, to submit articles on websites. It is a mutual benefit to article submission website as well as the person submitting the articles. Article submission is one of the best methods of getting your website listed quickly in search engines. The more original and meaning keyword rich contents you will generate for your website, the more back links you will get increasing the traffic for your website as well as conversion of prospective clients or customers into real customers.
This is also a popular way of creating strong customer base, and even Basic SEO can help you to achieve your desired results.
List of Services provided by SEO Dynamics includes:
- Custom Corporate Website designs (small & large)
- Custom website programming and development (backend CMS)
- Software development and Integration in databases for website
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- PPC/CPC Campaigns
- Back link development, Directory Submissions (paid & free)
- Articles writing, Blog creation & posting,
- Viral Marketing
- Corporate Brand Identity Development and Integration
- Online Tracking Systems
- Customer Feedback/Survey Applications (Autoreponders)
- All Google Best practices strictly adhered to (White Hat)
How to Increase Incoming Traffic to Your Website
This is very important for every webmasters toincrease incoming traffic to their websites in order to get additional revenue. To attain high level of organic traffic resulting revenue webmasters take several steps in order to optimize their websites for search engines. Optimizing websites for search engine results more and more diverted traffic via popular search engines. Two most important steps in order to do that are:
- On-Page Optimization, and
- Off-Page Optimization
On page optimization involves steps making websites search engine friendly. During this process people perform several tasks including writing Meta Tags (titles, meta description and keywords), adding alternate tags to all the images used in websites, links optimization using important keywords as anchor texts, and adding XML sitemap for easy indexing of all pages by search engines. Addition of a separate robots.txt file is also an important phase that tells search engines which page to index and which one is private not meant for public access.
Keyword research is a very important phase that is backbone of every website optimization plan. Because the end purpose of website optimization is getting traffic via search engines based on the search terms (actual keywords) used by the internet surfers or potential users of websites.
Off-page optimization, popularly known as promotion of websites involves several key actions taken in order to get maximum quality back links for websites. This phase handles all the tasks required for generating quality back links for the websites.Article writing and submission,Blog Writing and posting,search engine submission, and directory submissions are the key actions of off-page optimization. These days use of forums, social media websites, or social networking websites for self promotion is also very popular. People take help of social bookmarking, audio and video blogs submission also in order to drive the maximum quality traffic to websites.
Article Syndication (writing articles and submitting them to quality article publishing websites) is very important part of off-page optimization. The purpose of article writing and submission is to create supporting content for a website. It helps in content based tracking of web pages by search engines.